The Growing Role of Artificial Intelligence in Business

If you look around, AI is supporting and displacing human effort and has become more familiar in our daily lives. Legal research is being carried out by AI robots, MRI scans are evaluated with AI-supported systems for higher speed and precision, and investors are using AI robots to generate investment analysis. It should be evident that if AI can execute these kinds of complex tasks with ease, then it might also help business managers in their decision-making and analysis procedures. Traditional tools and approaches for analysis will soon become too burdensome due to their multifaceted interfaces, and the sluggishness of their workflows. AI is transforming analysis tools by making them more user-friendly, faster, more precise, and cheaper to use. It’s an undeniable revolution and the evolving prospects that AI offers are numerous and noteworthy. 

Although Artificial Intelligence in business is still very much in the early stages of its full potential, there are already lots of AI use cases. Whether it is for voice and AI-powered assistants, Chatbots, or to boost facial recognition for security and fraud detection, AI solutions are already making a large impact on businesses of every size in every sector. As per the AI market research forecasts, global expenditure on Artificial Intelligence in business is estimated to exceed $180 billion in 2025. This is comparatively way higher from $21 billion in 2018. 

There are many significant roles of Artificial Intelligence in business, but before we explore the benefits of AI in business, let’s first understand what artificial intelligence is.

What Is Artificial Intelligence?

What is Artificial Intelligence AI?
What is Artificial Intelligence?

Artificial Intelligence is defined as any software program that can involve in a humanlike activity. Basically, it includes depicting human intelligence in a computer program, and activities that revolve around planning, predicting, or resolving a particular problem. These software programs do not need any human interference for approaching a solution to an issue once they have been given the essential information. This is the main reason behind the technology’s increasing importance of AI for businesses worldwide. There are several other components within AI that help to make it a powerful tool, let’s discuss a few of them.

5 Powerful Components Of Artificial Intelligence

Machine Learning

Most of the attention that AI gets these days is all because of machine learning which is a data-centric approach to build intelligence. Machine Learning uses algorithms that scan old data and look for patterns of activities and behavior that might be useful in the future. For example, it discovers that people within a particular age range, income bracket, and educational background are much more likely to buy a specific product than the population as a whole. Artificial Intelligence in business can use information of this nature in many ways, such as targeting market segments, reducing the cost of sales, and increasing revenue. Machine Learning makes it possible for systems to modify their behavior as situations change. At present, there is great interest in the machine learning component of Artificial Intelligence. Machine Learning allows Artificial Intelligence in businesses to exploit the huge stores of data that they gather as part of their everyday activities to help them expand both their operational and their strategic decision-making. 

Building predictive models using Machine Learning is still a very labor-intensive activity. AI automates much of the work. In some cases, the refresh is measured in a few minutes, such as in algorithmic trading, and in other cases, it can be measured in many months. Either way, intelligent tools using machine learning can considerably minimize the workload. Moreover, Machine Learning isn’t without its disadvantages. But with skillful use, can increase productivity and decision-making accuracy. Wherever there is an abundant supply of historical data, Machine Learning can be used to improve decision-making.

Also Read: 10 Ways AI is Revolutionizing eCommerce


Not everything can be learned from historical data and information. The ability to represent knowledge, collect it in a knowledgebase and use it to automate tasks plays a significant role in how it benefits AI for small businesses. AI-supported applications can automatically schedule a wide range of activities for all sizes of businesses. Airlines use AI to reschedule flights based on weather conditions, flight crew availability, the charge of refueling in various locations, and more. Only through the making of a wide knowledgebase can AI identify the ideal deployment of resources in real-time, on-demand. Knowledgebase are also used widely in medicine, law, and other businesses where knowledge needs to be extracted, processed, and delivered instantly. It is used broadly in planning and reasoning.

Search Algorithms

Imagine a salesperson, in the coming month, needs to visit many locations that are spread wide apart. A valued question might be – what schedule would incur the lowest cost? While the problem might sound simple in the beginning, its solution is quite complex. Ultimately, a search is required to calculate all the alternatives until the best one is found. Many complications in business are of this nature, where problems remain unsolved without the use of search algorithms. For example, the airline stated above needs to employ complex search algorithms while accessing their knowledgebase to find the ideal solution. 

Natural Language Processing (NLP)

A great deal of struggle is now being engaged at getting Artificial Intelligence to interact smoothly with its environment. Practically, it means that voice and image inputs and voice and text narrative outputs require to be part of the picture. To this end, natural language processing (NLP) also plays an important role in AI for small business development; it becomes especially important when people need to communicate with the apps and systems they use. Easy communication between humans and AI will conclude how extensively it is used in settings where human input is essential.

Voice Recognition

Any application that makes decisions either completely or partially independently can be said to employ Artificial Intelligence. When a search engine shows a list of appropriate links, it has made a decision: its best guess at what will be applicable. Voice recognition is a process of matching waveforms to words and deciding which words are right. And there are many AI applications in business related to sales and marketing that make use of Artificial Intelligence in general and machine learning in particular. Sales apps can cross-examine vast amounts of historical data to suggest which prospects are worth pursuing and which are likely to be a waste of time. Marketing apps can learn which words and images are expected to be most effective in a SEO campaign. In both cases, the learning is ongoing, and Artificial Intelligence for businesses modifies the decisions that are being made on an ongoing basis. No human being could compete with the speed and volume of this sort of analysis.

As now we know what Artificial Intelligence is, let’s discuss some of the important roles that Artificial Intelligence plays in the business sector: 

The importance of artificial intelligence in business

AI-Powered Customer Service Chatbots

Similar to the AI-powered assistants in people’s homes nowadays, Chatbots are a well-known example of Artificial Intelligence in business. Anyone who has interacted with an eCommerce brand’s, Facebook page, or website’s automatic pop-up response of, “How Can I Help You?” has interacted with one. Compared to the cost of managing human customer service or sales teams, AI-powered Chatbots are the perfect solution that businesses of any size can afford. This allows the customers to interact with a brand to get the service and information they need 24/7, and further helps to simplify purchases. Generally, Businesses using Chatbots create more revenue and keep costs low.

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AI-Powered Appointment Booking

For salespersons or any individual looking to book meetings or events throughout the week, this can be a time-consuming and annoying task. Either an assistant is required, or it includes a significant amount of back-and-forth to find a meeting time that works. With AI-powered appointment booking, these problems are solved and complete multi-channel solutions can be established including voice-based AI-powered Chatbots that make booking appointments for companies easy and economical.

AI-Powered Lead Generation

AI-powered lead generation tools are already making a positive impact in marketing and sales fields all around the world. One of the major challenges that businesses have constantly struggled with is getting sufficient leads into a pipeline while doing as little manual work as possible. With AI-powered lead generation solutions and marketing automation, these complications are solved. At one end of the spectrum, machine learning and sentiment analysis algorithms produce the web and social media to source prospective data. Whereas with more advanced solutions, you can examine organic and paid marketing strategies running to determine the most effective approaches for upcoming campaigns, allowing the targeting predictions more precisely. 

Recruitment and HR On-boarding

Recruitment and HR is one more area where automated AI-powered software is creating a positive and noticeable impression. Instead of tasking staff on physical activities, AI is being used in lots of innovative and beneficial ways. From automated candidate sourcing, sifting through resumes for keywords and abilities, to candidate re-discovery/re-targeting and candidate matching. Thanks to a powerful combination of social media and automation, AI-powered solutions are perfect in the HR and recruitment environment, making it easy to source, select, and onboard fresh talents.

A Powerful Diagnostic Solution in Healthcare

Healthcare is another important sector where AI use cases are creating a big difference. For example, the Massachusetts General Hospital in partnership with NVIDIA is allowing the hospital to use AI-powered machines for disease recognition, diagnosis, and treatment strategies. NVIDIA examines as many as 10 billion medical images to increase disease recognition and diagnosis, which always scores higher than human doctors, thereby dropping the risk of an inappropriate diagnosis. There are numerous other examples of AI being used in healthcare to increase patient results, reduce costs, and simplify processes.

Supporting the Legal Sector

AI is equally beneficial in the legal sector when it comes to processing huge amounts of information to identify keywords, phrases, and other valuable pieces of data within the discovery procedure. Expect this use of Artificial Intelligence in business to continue and accelerate over in the future. Lots of law firms around the world are already making use of this technology, cutting through hours of what would have taken weeks for legal teams to go through discovery documentation. As you can see, there are several examples of Artificial Intelligence in business and uncountable AI use cases to explore. There is only going to be a rise over the years as more businesses will be able to afford AI and will have superior access to these systems. 

Social Media Sentiment Analysis

Similar to how AI-powered assistants and Chatbots are making an impact in-home and on websites and social media marketing platforms, there are other sentiment analysis tools that businesses are using to monitor online reputations. Utilizing machine learning, big data, and natural language processing, AI tools can be generated to monitor brand references and allow companies to deploy automatic marketing. Systems such as promotional offers and in some cases real-time engagement when a reference needs a human touch; usually to de-escalate a complaint and resolve a customer problem.

Digital and IT Security

Traditional IT security is no longer proficient in holding back the rising wave of cyber threats. Cybercriminals and hackers are continuously evolving the types of attacks they can deploy. In several cases, effective dark web groups work with skilled developers using bots and AI to drive attacks forward. Software and firewalls and that keep cyber attacks out of a company’s system are no longer enough. Only with AI-powered security you can evaluate systems in real-time and identify whether cyber has breached the first line of defense.


To cut a long story short, the scope of Artificial Intelligence in business transformation is continuously growing, and there are no signs of it to a halt anytime soon. The role of robotic process automation and the Internet of Things in our daily life is not just an idea anymore, and AI is closely connected to both of these technologies with a strong foundation, industrial companies are well-equipped to make data-driven decisions and resolve problems across the value chain. Leveraging Artificial Intelligence for these daily occurrences will drive the most significant impact for industrial companies and accelerate adoption internally.

Artificial Intelligence in business will reach its full potential when the data-driven understandings are democratized across the enterprise. Explorate Global is a reputed Artificial Intelligence development company in the USA that provide high-tech services to help your business to compete in this ever-evolving digital world. With the help of a renowned AI development company, industries can skirt AI drawbacks and drive the most achievable business values in the shortest time frame.

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