6 Proven Strategies to Drive Organic Traffic from Instagram

Social media has emerged as one of the most dominant tools to drive organic traffic to the website. Effective use of social media marketing strategy can help your business deliver great customer service, promote new content, and increase conversions. Even though there are many social media networking sites out there, Instagram is one of the most beneficial. 

Instagram was founded in 2010 as an image and video-sharing platform. The site is now owned by Facebook and has rapidly built up a huge user base. There are over 854.5 million active members of Instagram today. In fact, Instagram is topped by Facebook and YouTube in numbers, making it one of the largest social media platforms in the world.

The platform offers several advertising solutions, and its highly visual environment makes content creation effortless. Instagram is an excellent way to leverage the power of social media to interact directly with your audience, and thus build up strong brand loyalty and drive organic traffic.

Driving traffic to your website is a vital step in the sales cycle, especially in today’s competitive online environment. Instagram is packed full of beneficial tools and features to drive organic traffic and expand your business. With the right social media marketing strategies, it can be your ticket to more clicks and boost the conversion rate. 

Let’s dive in to find out how you can drive organic traffic to your website: 

How To Drive Organic Traffic To Your Website Using Instagram?

If your objective is to drive traffic to the website, look no further than Instagram. It is one of the fastest-growing social media platforms today. Understanding how to drive organic traffic to your website from Instagram can be one of the best digital marketing strategies for your business or brand. 

The platform is designed to help businesses show off their brand, build relationships with users, expand website traffic, and ultimately increase sales. Instagram is quickly turning out to be one of the most effective marketing platforms for businesses and here’s why:

According to Hootsuite, about 60% of Instagram users reveal that they find out the product or service through Instagram and 75% of users take action, like visiting a website, after they see it on Instagram. Business owners realize the potential for using Instagram to multiply product awareness, drive traffic to the websites, and enhance online sales.

Additionally, Instagram has added several business-friendly updates designed for businesses utilizing Instagram to reach their customers. So, how can you take advantage of Instagram’s thriving business environment and drive traffic to your website? Read on to find out! 

Link Your Site In Your Bio

One thing that makes it tough to drive traffic to your website using Instagram is that it doesn’t have the option to include links inside your post captions. However, you can add one primary, clickable link in your bio, and optimize that link to drive more traffic through the following strategies.

• • Include a call to action in your profile to encourage users to click on links and your offers. For example, if you have a free eBook, please bring something like “Click below to view the free 30-page manual.”
  • If you have a very long URL, avoid it by shortening your URL with Bit.ly. When registering an account, you can also control the number of clicks on the link.
  • If you want to promote multiple links, please use tools such as LinkTree or Lnk.Bio. These tools allow you to add links to your profile, opening up opportunities for other links so that you can promote multiple links at the same time.

Add Links to Your IGTV Video Descriptions

Any ideas on adding a link to the description of the IGTV video? Unlike Instagram dynamic posts, IGTV posts can contain clickable links, making it easier for users to click on the link to purchase your product or service. Video is a very effective way when it comes to influencing purchasing habits. With the right video strategy, you can establish a deeper connection between the user and the product.

When creating an IGTV video, please include a link in the description to drive traffic to your website. Also, you can link to it in your Instagram story. So if you don’t have 10,000 followers and can’t link to your story, link it to your IGTV clip. This will direct viewers to your IGTV video, which has a link for them to click.

Create Intuitive and Actionable Instagram Stories

While their significance is often unnoticed, Instagram Stories are an outstanding way to further promote your content. The Instagram stories feature makes linking back to your content easy. Users simply have to swipe the screen, and are taken to your preferred page.

It doesn’t matter how big or small your follower count is, you can drive a great amount of traffic from Instagram Stories. Instagram Stories offer a huge prospect for businesses to connect with their followers on a more personal level. Which is good for building trust, growing engagement, and enhancing product awareness. 

Investigating your product, brand value, or founder’s story, even if you don’t have any recommendations, can significantly increase the number of visits to your website. The more viewers you connect with your brand, the better their chances of buying.

Get Creative with Instagram Stories Features

Instagram Stories are packed full of excellent features to help involve your followers and create maximum publicity around your products or services. Here are some of the top Instagram Stories features to drive organic traffic to a website from Instagram:

• • Go Live And Respond To Your Followers’ Questions

Going live on Instagram Stories is a great approach to build more publicity around big brand moments, like product launches or sales. By inviting your users to ask questions, you can share all the details you need in an organic and engaging format. During your Instagram live session, verbally encourage your audience to visit your website and let them know exactly where to find your link.

• • Make it Personal with Poll and Slider Stickers

One of the best ways to drive organic traffic and sales is by providing a personalized experience on Instagram. But how do you do this to hundreds of followers? You can combine Instagram story stickers to create a personalized experience.

Showcase the Best Conversion Stories in an Instagram Stories Highlight

Instagram Stories Highlights is the best way to add a 24-hour life to your Stories, making them more accessible and visible. With this in mind, it is best to use the highlights of Instagram stories strategically.

For example, you may want to prioritize highlights that concentrate on your products and drive more traffic and conversions for your brand. Make sure top-converting highlights are updated frequently. Adding new stories to a highlight will knock it to the front of the queue on your profile, making it easier for people to find.

Invest in the Right Brand Ambassadors

Sometimes you need an additional push to extend your reach and create brand awareness. By working with influencers, you can enhance your message. Connect with influencers in your niche or industry whether it’s fashion, sports, or other verticals to build effective Instagram content. When the right brand ambassadors talk about your product or get linked with your brand, they can lead a huge wave of traffic in your direction.     

So, what makes a great brand ambassador? There are numerous influencers on Instagram but a huge number of followers doesn’t always create a good brand prospect. Instead, it’s worth considering how their viewers align with your target audience, and how honest their authorization of your brand would be. 

That way, when they post about your brand or services you offer on their feed, stories, or IGTV, the probabilities are it will be a genuine recommendation. With the right brand ambassador, you can reach huge and appropriate new viewers on Instagram.  

Conclusion

Instagram is undoubtedly one of the most popular social media networks, making it a perfect place to promote your business. The main objective of using Instagram is to generate traffic to your website and drive more sales, right? To make sales, you have to display to your audience the worth of your products and your brand. Instagram is a simple tool that will allow you to demonstrate your brand value in an innovative and appropriate environment. 

With the right tools and strategy, Instagram can drive huge organic traffic for your business. Start experimenting now with some of these effective tips and tricks to drive traffic to the website. You will soon be able to engage with your users and learn new methods to transform your Instagram followers into customers and loyal followers.