Search results pages are jam-packed these days, with everyone struggling to get a top spot. This means that if you want a decent position for a simple, generic search term, you’re going to deal with huge competition. That’s why, when performing keyword research, it’s significant to aim for lengthy, highly specific keywords which are known as long-tail keywords.
So, why should we consider long-tail keywords for SEO? For the reason that they can drive loads of high-converting traffic to your website and significantly increase revenue for your business. Ranking high for common, general keywords is difficult, especially if your business is small or new. If you need to enhance your conversions and traffic more rapidly and with less effort, using long-tail keywords is the way to go.
However selecting the right long-tail keywords isn’t always simple, it doesn’t need to be overwhelming, also. When creating an digital marketing strategy, it can be tempting to find high-volume keywords to target in your content. But integrating low-competition, low-volume, keywords into your SEO strategy can be really powerful. Let’s just find out how you can find long-tail keywords so you reach your most qualified customers with topics they care about most. Before digging more into the long-tail keywords benefits let’s find out what are long-tail keywords?
What Are Long-Tail Keywords?
Long-tail keywords can be defined as specific search phrases, targeted, and contain low search volume. Not like high-volume, generic keywords that emphasize a broad topic, long-tail keywords represent a separate subset of that topic. These keywords are generally three or more words long.
Despite the fact that long-tail keywords have comparatively lower search volume than broad keywords, they are less competitive, which makes them effortless to rank for. And since long-tail keywords target more specific traffic, they generally have improved conversion rates than generic keywords.
When you know and understand how to find long-tail keywords, you can discover golden opportunities to connect with your target audience by offering them the responses and information they value most.
What Is The Importance Of Long-Tail Keywords?
There are three main reasons why you should focus on long-tail keywords in your SEO strategy.
Easier To Rank.
It is quite easier to rank for long-tail keywords as a small number of websites compete for them. For instance, if you search for a keyword like “website developers” you will get millions of results in Google, so you’ll have to beat all of them to rank No. 1 position. However, the long-tail keyword “best website developers for eCommerce,” is a better option as you only need to outrank comparatively fewer websites.
High Conversion Rates.
People searching for long-tail keywords are, generally, those who are searching about the topic or information more broadly. These people are already familiar with the basic information regarding the subject and want an answer to a particular question. They search with more intent and focus for retailers, reviews, and more, making the long-tail keywords convert more often.
Brings More Organic Traffic.
People who use long-tail keywords are seeking specific information, so they will spend more time on a website they find in the search results. You will acquire more organic traffic and reduce your bounce rates as they hang around longer.
Now that you know what are the advantages of long-tail keywords and how they affect your SEO, it’s time to learn how to use long-tail keywords for your website.
How to Identify Long-Tail Keywords?
There is a nearly infinite number of long-tail keywords you can target with your content optimization. Of course, not all long keywords are the same. There are several effective strategies to find relevant keywords for visitors.
Examine Autocomplete Suggestions In Google.
A good start for gathering a pool of long-tail keywords is by entering a broad or lengthy keyword into Google (or any search engine) and see what autocomplete suggestions come into view. Additionally, you can also refer to the “People also ask” section if Google provides one, then enter those inquiries into Google and see how they autocomplete. Or, you can also look at the related searches listed at the bottom of the page.
In this way, you can see what is popular on Google without making any assumptions. However, this is not the most convenient way to find long-tail options. Keyword search tools can come in handy here.
Use Question Modernizers Like “How” And “What”
Progressively more, Google users are entering their queries in the form of questions. When brainstorming long-tail queries your target audience could ask, consider creating queries that start with modifiers like “how,” “what,” “where,” etc. These words reveal particular concerns that people have, and will most likely appear while reviewing long-tail keywords in your search engine optimization tools of choice.
Content Gap Analysis.
Content gap analysis is a procedure of going through your website’s content for topics that you’re not currently covering. This offers perception into which topic areas and long-tail keywords to aim at your pages.
This analysis can be accompanied by reviewing your existing articles for topics that could be modified or upgraded. Furthermore, many SEO tools allow you to review your keyword rankings and comprehend what keywords you are ranking well or poorly for in comparison with your competitors.
Add Qualifiers To Short-Tail Keywords.
In the same way, try adding qualifying terms to your keywords relevant to your product, business, and content optimization. For example, if you sell curtains, add terms like “colorful,” “large,” “durable,” or a combination of words that you think is relevant.
Try to add localization information too, for example, “large colorful curtains Boston.” Specific, yes, but possibilities are potential visitors are searching queries like these to narrow their search to their geographical region, meaning a greater chance of a conversion.
Explore Your Internal Site Search History.
If your website contains an internal search function, check for what your audiences are seeking. You might be amazed at some queries — they may target specific products or ask extremely particular questions.
If users are asking these particular questions on your website, they also might be searching them into search engines. So, use this valued information to create new pages dedicated to these particular long-tail keywords.
Research Your Competitors.
With the help of Google search and SEO tools, you can investigate your competitors for which particular long-tail keywords they’re using for more general queries. Pay attention to the keywords that appear repeatedly on top-ranking pages and understand how you can integrate them into your content optimization while enhancing the editorial and visitor experience. Along with that, you will gain exposure to keywords and ideas you have not considered earlier.
Dig Into Your Analytics
Your analytics will let you know a lot of things, if not all, the keyword phrases that guide visitors to your website. By examining those keyword references you’ll find several long-tail inquiries that are already driving online traffic.
Those keywords may be relevant to your business or products but not highly targeted by a single page on your website. To find your private store of long-tail keywords, step into your analytics and find your organic keyword recommendations (in Google Analytics, the path is Traffic Sources -> Sources -> Search -> Organic).
You can scan every term for good, relevant, long-tail keywords you can change into content or you can set the time frame to something fairly comprehensive. Then search for patterns. For example, you might search for question keywords like terms that begin with “why,” “what,” “where,” etc.
Examine Your Search Query Reports
If you are running a PPC campaign in Google Ads, do not forget to use your Search Query Report in the similar manner you use your analytics. The Search Query Report displays the search queries that lead people to click on your ads instead of your organic search results.
As a bonus, you get more inclusive admittance to this data than you do with organic keyword recommendations in Google Analytics. It also might be easier with Google Ads to comprehend which keywords are driving conversions and not just traffic. High-converting long-tail keywords are particularly worth chasing.
Websites like eHow are driven by keyword research, mainly long-tail keyword research. They use effective algorithms to identify long-tail keywords they can rank for with targeted content. You might not have their data sources or content algorithms on your side, but you can still understand from their approach.
If eHow is aiming at a keyword phrase it has search volume and promoters interested in buying placement on those pages. Another good thing to be considered is whatever they created to target those keywords is usually lame.
The content eHow mixes out is likely to be thin and it’s exactly the kind of content that Google no longer supports. If you build strong and relevant content with real value that is also targeted you have a good possibility of finally outranking the content farms.
Wikipedia is without a doubt the most optimized site on the Internet and you can learn a lot from the on-page optimization of Wikipedia. When researching a base term, check out the Wikipedia page. Look into the Contents box. Many of the headings convert into long-tail keywords
You can also do a page search for your main keyword to get variations that appear all over the text. And the “See also” section at the bottom of several Wikipedia articles can help you find collections of related terms.
Use a Keyword Research Tools
If you use only one keyword tool every time you research keywords, you’re selling yourself short and possibly missing out on lots of long-tail keyword variations. The Google Keyword Tool is a wonderful basic tool and a good option to start with, but if you’re in search of more long-tail keywords, try other options to determine currently popular searches.
The Google Keyword Planner will also be a helpful tool. You can also utilize Social Media Tools such as YouTube’s Keyword Tool and Twitter Search. The more keyword tools you refer to the more long-tail keyword variations you will be expected to get.
Competition is tough for most popular keywords used in online searches. Therefore, it can be smart to concentrate your efforts on longer, more specific phrases. The group of searchers you’re aiming for will be smaller, but you’re on the verge of attracting a lot more of them if you use long-tail keywords efficiently.
To find long-tail keywords to use in your content, you can start by checking out Google’s suggested and related searches. Just remember to use them naturally, and always follow the standard SEO best practices.