Is Your Mobile App Under Development? 8 Things Startups Can Do Meanwhile

If you are thinking of a mobile app for your business in today’s competitive world, then definitely it’s a great thought. But to execute this thought into the reality you will need an unique idea, a robust mobile app, and a skilled and reliable mobile app development team. In this digitized society, every business relies on mobile applications up to a great extent to be ahead among the others. And if you are thinking of making a place among the top names in your brand niche, then you need an unique and feature-rich mobile application that reflects your brand’s vision. The selection of a qualified and experienced mobile app development company or team plays a significant role too. 

Let’s take a brief sneak peek into the practical challenges and situations faced during the mobile application development process

Most Common Challenges Faced by Startups During Mobile App Development

Challenges Faced by Startups During mobile app Development process
Challenges Faced by Startups During Mobile App Development

Whenever you assume that everything is going as planned, according to your business idea, no matter how good it is, you may witness minor friction before running smoothly. Especially when it’s about a startup, the list of challenges is infinite. Right from the generation of ideas to execution, marketing, and almost all the stages, pose a challenge to the startups. Now, considering the challenges faced by startups in the case of mobile app development, then here are a few things that need to be considered.

Startups tend to let go of the importance of the look and feel, and performance of mobile applications as it needs to give a similar impression but it changes corresponding to the different operating systems. 

Primarily, the focus keeps shifting off the target audience, and once the wrong target audience is selected, no matter how good your app is, it’s all in vain, and this could be the reason for your business to fail as well. 

In a prospect of providing everything to the users, startups incline to fill the app so much that it starts draining battery and this is a big turn-off for the audience and sooner or later your app is uninstalled. Adding to it, startups usually forget about making the backend strong while designing an attractive front end for elevating user experience

We have already covered the tips to Improve The Performance Of A Mobile Application in our previous article. 

Now let’s discuss the characteristics that a startup should focus on during mobile app development. 

Key Factors To Consider For Startups During Mobile App Development

Factors To Consider for mobile Application Development
Factors To Consider for Mobile App Development

Brand Identity

When you decide on developing a mobile application for your startup, the first thing that you need to emphasize is your brand’s identity. Building a digital brand identity and maintaining it throughout the mobile application too is quite important. Your mobile application design, UI/UX, features, etc. almost everything should reflect your brand identity. Hence, make sure that your brief to the mobile app development agency or mobile app developers building your mobile application focuses on how you want to represent your brand or business digitally. 

USP (Unique Selling Point)

If your business idea is not unique for the product or service you are providing, or the mobile application developed, then you will be lost in the crowd of thousands of similar businesses. You need a USP to enter the market and make a significant place among the users. 

You can offer a feature that is specific to your business, which gives users something that can attract them to give an edge over other similar apps. Give some unique features, more significantly, that the user is looking for. 

Extensive Market Research

If you are not aware of the recent market trends, then your mobile app will turn out to be a failure. Your remarkable idea will go in vain if it is not implemented correctly. Extensive market research is the initial step while building a mobile application.

You need to understand what is the recent trend, what your competitors are up to, what the users are looking for, what real-life matters you can solve to give an upgrade to your application, and many more things that will help in making the perfect Android app development for startups. 

Read More About Mobile App Development Trends

and iOS Development Frameworks

User-Centric Design

The flawless design of your mobile application is the main key to stand out from a group of similar applications. UI/UX fulfills the main need of the target audience by providing smooth and functional experience which can be easily used and enjoyed by the customer.

The mobile application design should be exclusive, and most essentially it should suit your business to maintain the brand’s identity. Along with your chosen design, you also need to satisfy the standards set by Google Material Design and Apple’s Human Interface Guidelines

Suitable Platform Selection for Mobile App Development

One must take a moment to think regarding the best platform either Android or iOS development which will be the best for building your mobile application. While deciding it several aspects need to be considered such as market share, revenue, audiences catering to both platforms, which OS matches perfectly with your business, etc. Study both the platforms, work with numbers, and then decide you want to develop a mobile application for a single or both the platforms. 

You Might Find Useful: How to Choose the Right Mobile App Development Framework?

Cross-Platform App Development Frameworks

Choose The Right Mobile App Development Company

Choose The Right Mobile Application Development Agency
Select The Right Mobile App Development Agency

This is another essential task for startups, as numerous companies are offering mobile app development services with different services and pricing structures. You need to evaluate the mobile application development companies based on their portfolio, experience, technology stack, expertise, and many other characteristics.

The entire mobile app development process depends on the company that you choose and so you need to be wise with your decision. Another thing that you need to consider, is the maintenance services offered by the outsourced mobile app development company. It comes into picture when you are stuck with an error in your application and you need professional help.

You Might Like: Mobile App Development Company Vs. Freelancer

Robust Marketing Plan

After developing the mobile application that you wished for, it’s time for you to decide how exactly you are going to market it so that it reaches maximum people and that too quickly. 

You can select from social media campaigns, press releases, and more to release your startup’s mobile app. But, all this has to be done with a proper plan. Create a strategic organic and paid marketing strategy to release your application so that it can create a stir in the market and your application goes viral. 

Keep Updating Your Mobile App

The success of your startup not only depends on the development of a responsive and user-friendly mobile application but also on the fact that how much you keep updating it with the cutting-edge technologies in the market. 

You cannot fall back in executing the latest features in your application when others have already implemented them to step ahead in the game. So, the key is to keep your application running and updated with the latest features, and stay ahead of your competitors. 


Now, here you have the ingredients and the steps to cook the best mobile application, so gear up, and follow the process to give your business a kick-start and start thinking and decide on your unique app ideas, technologies, features, and all the aspects that can give you the best mobile application to stand tall in the crowd of mobile applications. If you are a startup looking for a reliable and feature-rich mobile app development solutions, you can hire dedicated mobile app developers from the leading mobile application development company in Austin, Explorate Global which can help you to stay ahead in this ever-growing digital market.

12 thoughts on “Is Your Mobile App Under Development? 8 Things Startups Can Do Meanwhile

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  8. Thank you for sharing the things to market the mobile app while its under development. My food delivery app is under development and now I’m working on its marketing and branding.

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