In this modern, technologically advanced world, companies are working harder than ever to make their online presence on popular social media platforms to attain new customers. But generally, companies focus on major social media networks such as Facebook, Twitter, and Instagram. They overlook other social media platforms such as YouTube, LinkedIn, and most importantly Pinterest marketing that might be helpful to their business. Pinterest is known as the most underrated social media marketing platform, although it can bring a lot of organic traffic to your business.
Pinterest may possibly not have as many users as Facebook or Instagram, but the fact is Pinterest is one of the fastest-growing social media networks worldwide. If you are looking to generate more traffic for your business. Pinterest has great potential, not only for users who are searching for new ideas but for businesses who are eyeing to connect with their users and also be able to promote their products and services.
Pinterest marketing contains a great possibility for businesses who want to stay updated with all the latest trends among users within their target audience. However, if you still don’t understand why and how to utilize Pinterest marketing for your business, please read on. After looking at the importance of Pinterest we have listed five main reasons why you should focus on Pinterest marketing for business.
Increase Brand Awareness
By spending money on a specific pin (Commonly known as Promoted Pins) will put that pin in front of your targeted audiences. And if your pin comprises some eye-catching graphics & appealing content as well as relevant keywords, this will eventually achieve more recognition for your business.
Most user searches on Pinterest are unbranded. This means that people are in search of particular solutions to their problems or requirements; they’re not really searching for any particular brand or business. Even if you provide the solutions or ideas that your target audience is actually on the lookout for, this can also be a huge break for your business to create some actual brand awareness.
Enterprise Website Traffic
Do you have any idea that there are presently above 2 billion monthly searches on Pinterest? That’s a figure that should get your attention as it can be a piece of great news for your business? You now have another opportunity for targeting users, thanks to Pinterest Marketing or Ads!
When it comes to utilizing Pinterest for your digital marketing, here’s one main thing to keep in mind: you should always create pins that are both visually attractive, as well as appropriate to your target audience if you want to gain more online traffic to your website. What else you can add to your strategies is add Pinterest widget on website. A Pinterest widget on a website will help you increase traffic as well as promote your Pinterest content simultaneously.
Considering the benefits of Pinterest for business if your graphics are visually appealing, and relevant to users, it contains a huge potential to push loads of traffic to your website.
Boost Conversion Rate
As stated by Business Pinterest, user behavior determines that Pinterest account holders comparatively have higher engagement rate and better purchase intention, than non-Pinterest users. Due to this, Pinterest Marketing can turn out to be a great strategy for you, especially if you’re eyeing to enhance your business conversion rates.
A visually appealing website can help you to get people in more of a “shopping mood,” and drives more purchase choices than any other social network commonly used today. If you don’t want your specific pins to get overlooked, do some market research and find out what type of content works best for your business, and your particular targeted market.
Promote Evergreen Content
Pinterest marketing is a great choice for creating and promoting “evergreen” content. So you must be wondering what exactly is evergreen content? It is simple content that survives in terms of its relevancy and doesn’t really ever go outdated. Most social networks revolve around time-sensitive content, but that’s not the case with Pinterest.
To be precise, Pinterest has the capability to drive long-term traffic. Pinterest is a social network that actually acts more like a search engine. Its algorithm is known as Smart Feed, which determines how users will see pins in their feed, and how Pinterest Search works on the whole.
If a promoted pin has achieved a noteworthy amount of repins, and if it continues to contain some popular search terms, then that pin will continue to drive organic traffic with no deadline on effectiveness. This means that an effective paid repin will continue to make imitations and clicks after your ad campaign ends.
Collect More Information
Once you start advertising some pins, then you need to visit the Ads Manager and find out which search terms people are using to find your pins. This information can deliver success insights for you to use in planning your next ad campaign, in addition to that it will also help you plan your inclusive digital marketing strategy!
There are several benefits of Pinterest for business and one of the major reasons that people rely on Pinterest marketing is because its content motivates. Pinterest is recognized as an excellent source of inspiration by millions of users, and loads of innovative ideas can be found on Pinterest daily.
Conclusion
Pinterest has been around for almost a decade, yet barely any businesses are taking advantage of its potential to boost their growth. Pinterest can be a great source of online traffic and brand awareness. Therefore, businesses of all sizes should use it for marketing.
Small businesses can get huge benefits from Pinterest marketing. Firstly, it is free of cost. Secondly, it generates quick results. Of course, it takes time to get the hang of it. Making fresh pins every day can be time-consuming at the start. However, once you understand how the platform works, it will be worth it.
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