What Is The Salesforce Ecosystem And How To Build It?

Salesforce without a doubt pioneered the business and cloud computing space by leading the market as the world’s best customer relationship management (CRM) solution. Salesforce first released its product back in 2000, when cloud computing was just in its beginning. They developed this exclusive and brilliant ecosystem that helped them acquire huge popularity at that time. 

Since, from the very beginning, they have primarily aimed at the success of customers, developers, and partners they join the business with. The combination of modernization and customer success has developed promising conditions and prospects for everyone that are a part of the Salesforce ecosystem. 

It was instigated as a lead management/Sales process automation tool. Afterward, they further included customer service and marketing automation into the platform before stepping into B2B, B2C, and eCommerce. Up till now, Salesforce has not changed its objective of being the leader of Customer Relationship Management (CRM). 

At present, the Salesforce ecosystem has grown beyond the platform. It reaches additional products and services such as subscriptions, storage for security, software, management, and networking, particularly for private cloud computing executions. The Salesforce ecosystem involves all businesses that offer products and services that enclose the Salesforce development and implementation. 

These services enlarge the ecosystem and surround the Salesforce implementations. They promote the progress of the partner network and auxiliary products and services required by customers as their executions turn out to be more complex. The Salesforce ecosystem is based on these four engagement and cooperation models:

4 Engagement and Cooperation Models of Salesforce Ecosystem

4 Engagement and Cooperation Models of Salesforce Ecosystem development
Engagement and Cooperation Models

Customer Engagement

About 1.8 million Salesforce customers contribute to the success of the Salesforce community – A place where customers not only get along and answer each other’s queries and concerns but also provide suggestions on what the Salesforce development platform can do to enhance the ecosystem. 

The Salesforce IdeaExchange, which is a community-driven advanced center where community members can post an idea and vote on new product characteristics they would like to see in the future.

App Marketplace

The Salesforce AppExchange is the best business app marketplace which contains thousands of apps that can be deployed into Salesforce CRM.  Each AppExchange app is pre-integrated to operate with all Salesforce products and can be personalized to meet a company’s requirements. 

There have been over 4 million downloads from the AppExchange overall. And about 70% of Salesforce users have installed a minimum of one app from the AppExchange from small startups to organizations. 

Salesforce Partners

Salesforce has one of the leading Partners and Consultants ecosystems among other organizations in the world. The Partner Community connects one partner directly to the other to assist each other in enterprise modernization across industries. 

Consequently, several independent software vendors (ISVs) and developers have developed industries from what Salesforce AppExchange has to offer. Additionally, they offer a variety of certifications, training, and other resources to their ISV partners to help them better connect with their users.

Salesforce Developers

Salesforce development offers a complete platform to their developers from numerous Salesforce development companies that contain a toolbox of app cloud services to create employee and customer applications faster and in any language. 

Its in-built technology and services assist Salesforce developers to speed up the app development process by simply Drag-and-drop pre-made Salesforce Lightning Modules. 

How is the Salesforce Ecosystem Expanding?

Salesforce – the leading customer relationship management solution, has seen incredible progress over the last few years. A business that starts on as nothing more than a try-out is now more varied, complex and extraordinary than ever. It has transformed the way we come across business and sales, thanks to the potential of the Salesforce ecosystem. 

The Salesforce ecosystem of customers, market, developers, partners is created on top of its exclusive business model that is dedicated to engagement and collaboration. They believe that an open-ended and resourceful partnership would help create wonderful potentials in the business app cloud. 

As per the Salesforce financial reports, the company has multiplied its customers at the spending level of $20 million in 2018. It has been able to create a cloud-revenue backlog of $20 billion, which is a growth of 40% from a year ago.

  • New Prospects In The Ecosystem

Over the years, the Salesforce ecosystem has expanded through the addition of new businesses, strategic associations with market leaders, and financial report opportunities for ambitious Salesforce independent software vendors. 

Research in 2016 into the Salesforce ecosystem infographic from IDC proves that Salesforce and its cloud ecosystem of partners and customers are having a remarkable global effect on local economies to take along growth, jobs, innovation, and advanced tech skills. 

IDC expected that by 2020 Salesforce’s ecosystem will generate $389 billion in positive GDP effect and 1.9 million new jobs globally. Simultaneously, it would also generate up to 2.8 million indirect occupations. Over 300,000 job postings require Salesforce-related skills.

  • Creating New Partnerships

Selecting the true partners and having healthy relations works in favor of any industry. Salesforce development platform continues to be one of the biggest partner ecosystems worldwide, which includes connections with market leaders like Google, Amazon, and IBM. Salesforce’s corporation with IBM provides them admittance to IBM’s artificial intelligence “Watson”, which helps expand their own AI solution, Einstein. 

Alternatively, Google’s consumer-focused business model offers Salesforce better market recognition. As a result of this association with these industry leaders, Salesforce creates new opportunities for developers and independent software vendors that have established their complete business around their application impact to the Salesforce marketplace, the “AppExchange”. 

  • The Future of the Salesforce Ecosystem

Over the years, the associations that Salesforce has developed based on their “Ohana” method have offered infinite opportunities for ambitious Salesforce consultants and partners. Salesforce adds up new prospects to the ecosystem every year, which helps it expand more extraordinarily. 

While Salesforce will stay focused on enhancing the partner and customer experience through its ecosystem, the business will continue to add partners and software to the Salesforce AppExchange. 


Over the years, the Salesforce development platform has provided uncountable opportunities for potential users. Also, each year, Salesforce introduces new prospects to its ecosystem, which progresses enormously. Such exclusive features and broader competencies make Salesforce a go-to platform for professionals to streamline sales teams and design complete solutions for billing, pricing, and order management. 

If you are keen to grab the potential of this prospering Salesforce ecosystem, You can take help from Salesforce development company like Explorate Global that offers cost-effective Salesforce development and consulting services to Salesforce partners and ISV’s.

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