If you are also wishing to set up Google Tag for an e-commerce store, you can take the help of the steps provided in this guide, with a lot more.
Let’s talk about enhanced e-commerce tracking for a bit. Despite the fact that Google Analytics provides a great deal of tracking capability out of the box (traffic sources, page views, sessions, & so on), the true magic happens after the implementation of custom features such as monitoring events or e-commerce. It is not until then that you will begin to realize what really matters, which is either conversions or income.
It will be possible for you to integrate their data with the usual capability of Google Analytics if you monitor crucial interactions. This will allow you to determine what actually drives sales, which traffic sources are more successful than others, and other comparable information.
However, before you can examine any of that, you need to make sure that effective monitoring is in place. Using this guide, we will walk you through the process to set up Google Tag for an e-commerce store. The procedure can be a bit complicated. So, we suggest that you follow the entire sections of this guide very carefully and closely. However, before proceeding to the procedure to set up Google Tag for an e-commerce store, let’s learn about GA some more.
What Does GA Represent Tracking?
Let’s learn about analytics-enhanced e-commerce and how GA helps. You will be able to begin monitoring sales with Google Analytics after you have completed those extra setting steps. E-commerce tracking features are responsible for all of this. The amount of transactions, income, and other metrics that your website creates will be measurable after you put them into effect.
Here’s the best part about enhanced e-commerce tracking Google Analytics. This particular time may be caught by GA after a user has finished making a purchase and has been sent to the page where they can confirm their order. You will be able to uncover new reporting options and begin to understand how your marketing activities are truly affecting online sales if you transmit transaction data to GA. Some examples of this data include the quantity of items purchased or the total amount of orders placed.
Among the many techniques for using Google Analytics for online business or Google Analytics for enhanced e-commerce, there are two primary categories:
- For enhanced e-commerce analytics, the tool provides additional capability to the reports generated by GA. When consumers add things to their shopping carts when they begin the checkout process, and when they reach the point where they complete a transaction, this information is displayed. Through the use of improved e-commerce, it is also possible to discover client categories that are not involved in the purchasing funnel.
- Using the standard enhanced e-commerce tracking, you can use e-commerce reports in GA. With this, you are able to evaluate the activity of purchases made on your website or mobile application. You are able to see information on products and transactions, as well as the average order value, the conversion rate for online shopping, the amount of time it takes to make a purchase and other data.
Now that you know everything about how Google Analytics is helpful, let’s proceed to set up another amazing feature of GA called Google Tag Manager.
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How to Set Up Google Tag for an E-Commerce Store?
Now, we will have a look at the procedure to set up Google Tag for an e-commerce store. We need you to follow the steps very closely for the setup:
- To establish a Google Tag Manager account, go to its official website.
- Sign in using the Google account you now have.
- Once you have successfully signed in, click on the Create Account button.
- Follow the on-screen instructions to set up your account.
- In the top navigation bar, click on Admin to proceed (found in the drop-down menu).
- Hit the Install Google Tag Manager button to proceed.
- Follow the on-screen instructions to build a container afterward.
- It is necessary to copy the code of the container
- Now, paste the same into the section of the HTML code of your website.
- Save all the new changes, and then proceed to publish them.
- In the top navigation bar, click on the option named Admin from the drop-down menu.
- Now, proceed with the option to Create a Container from the drop-down menu
- Now, you need to give your container a desired name.
- Click on the Web button as the kind of container you want to use
- Enter the URL of your website.
- In order to connect your platform to Google Tag Manager, you will need to Choose any of your target platforms as suited.
- Follow any instructions that appear.
- After you have successfully linked your platform, you can proceed to construct your container by clicking on the Construct button.
So, after following the above instructions, you have successfully built a container for your e-commerce website, as well as set up a Google Tag for an e-commerce store. Additionally, the code of your respective website has also been updated. Let’s set up the Google Analytics account now to proceed.
How to Set Up a Google Analytics Account?
Once you have set up the Google Tag for an e-commerce store, you will need a Google Analytics account to monitor the same. This will help you with enhanced e-commerce tracking:
- Navigate to the official website of Google Analytics
- Now that you have created the Tag Manager account, sign in to your existing Google account.
- If you want to input your website’s URL, name, time zone, and industry category.
- After reading and agreeing to the terms of service, click on the Create option.
- To pick the proper account and container, click on the Admin tab and then any relevant account.
- Proceed to the Container Settings section
- Click on the Google Analytics Settings option.
- Make sure you input your Google Analytics Tracking ID after selecting the Use Universal Analytics option.
- To connect your Google Analytics account to your Tag Manager container, you will need to click on the Save option.
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Summing Up: How to Set Up Google Tag for an E-Commerce Store
It is essential to establish e-commerce monitoring via the use of Google Tag Manager in order to get enhanced e-commerce tracking and knowledge of the behavior of users and the performance of sales on your website.
Utilizing the data layer, generating variables, establishing proper triggers, and deploying tags are all ways in which you may collect precise data on e-commerce transactions. Plugins provide an easy implementation, however bespoke code offers flexibility for better meeting the requirements of more particular tracking needs and thus offering analytics-enhanced e-commerce.
With enhanced e-commerce tracking Google Analytics which is both effective and efficient helps you to make choices that are well-informed and that improve your company plan. You will be able to assess the performance of your marketing activities and monitor how people engage with your items if you have accurate tracking.
The most important thing is to make sure that your data layer is able to gather all of the required information, regardless of whether you decide to use a plugin, custom code, or a mix of the two.
So, that’s all we have to share with you related to Google Analytics-enhanced e-commerce. If you have any questions related to the guide on how to set up Google Tag for an e-commerce store, you can ask them in the comments section below. Also, subscribe to our newsletter if you like this article and want to get more of such articles.
