Digital marketing means creating online campaigns on mobile, computers, and other devices. It comes in multiple forms, such as display ads, social media posts, emails and influencer collaborations.
Digital marketing has completely transformed traditional marketing, such as billboards, TV ads, and direct mail. Undoubtedly, many buildings are still covered with popular brand names but still it’s a tough road for new and small businesses. With digital marketing, every size of brand gets equal opportunities to market and advertise its name.
A digital marketing campaign covers various channels: email, search to social. This gives B2B and B2C businesses leverage to choose their desired channels and create a strategy that builds their profitable marketing campaign.
Why Is Digital Marketing Important?
According to statistics, there are over 5 billion internet users worldwide. This ends the debate of why digital marketing campaigns cannot be of immense value to brands. Since most of the users’ daily leisure and search activities begin with online platforms, brands have infinite ways to target and grasp their attention.
Social media marketing campaigns, SMS marketing, and in-app notifications have opened immense ways for businesses to get the best out of their digital marketing efforts. At the same time, digital marketing campaigns don’t take time to launch and do not demand aggressive upfront costs, making it cost-friendly for every business stature.
Difference Between B2B and B2C Digital Marketing
B2B and B2C both can benefit from the right execution of digital marketing campaigns. However, the execution varies in both industries and below we will discuss some of the ways how digital marketing is practiced in B2B and B2C:
B2B sales cycles are generally more time-consuming and have longer decision-making processes. In this, thought-leadership strategies and customer relation strategies work better to convince and create connections with clients. In B2C, brands can succeed by offering short-term offers and flashy messages to instill scarcity and FOMO among customers.
The B2B purchase process is relatively complex and takes time to decide. B2B transactions need to go through multiple people to get the final decision. The decisions are made based on logic, ROI evidence, and market fit. The B2C purchase process is usually quick and is triggered based on arousing individuals’ emotional sentiments or making them feel special about a purchase.
B2B decisions must go through multiple people and are not limited to 1 person’s input. In this case, thought leadership marketing campaigns like offering e-books, whitepapers, and downloadable marketing materials produce the best results. B2C decisions are generally conducted via one-to-one communication with a brand.
What Makes a StandOut Digital Marketing Campaign?
A good digital marketing campaign means earning the benchmarked ROI while providing a top-notch user experience. An efficient digital marketing campaign aims to create an experience for an online audience that casts a lasting impact on their minds and the brands become top of their minds. Here are some of the key elements that create a standout digital marketing campaign:
Clearly defined objectives: A digital marketing campaign should have clearly defined objectives that are specific, measurable and fit with current business values and overall goals.
Defining the target audience: Before creating and launching a digital marketing campaign, it is crucial to analyze the target audience and define them in its marketing campaign. Understanding audience pain points, needs, interests, current struggles, and behaviors makes an impactful digital marketing campaign.
Strategic Approach: In this phase, marketers create different customer personas, select relevant marketing channels such as pay per click optimization, craft personalized content with marketing automation and make enticing offers with attractive messages.
Quality Alignment: Brands need to create content which is high-value, concise, punchy and engaging enough to spark interests. The aim is to utilize copywriting, videos, and interactive designs to keep users engaged.
Efficient Calls to Action (CTAs): CTAs are the action buttons that are majorly treated as lead magnets. Businesses use CTA’s to record the response of users and articulate how particular channel campaigns are working. These CTAs can be signing up for a newsletter, buying a product, or giving contact information.
Measuring Impact: This phase includes continuously monitoring the campaigns, and using conversion rate optimization to bring the more paid conversions. Conducting consistent testing and analyzing data to create tangible results from campaigns.
Also know: How to Create Outstanding Digital Marketing Content Using AI
Conclusion
Influencer marketing, B2B email marketing, pay per click marketing are some of the major channels of digital marketing campaigns. Every brand has particular aims and intent to launch campaigns. Most of the fintech lead generation is achieved through the right execution of digital marketing campaigns.
