Have you started a new blog and want to rank it on the first page? You need to optimize every type of content published on the website, including text, images, graphics, snippets, etc.
The most important thing that can give you a competitive edge over other bloggers is image optimization. Most bloggers need to learn about it, so they don’t optimize images according to search engines’ requirements.
However, you must remember it, as it’s an excellent opportunity for you to rise and shine. If you have already decided to optimize images for blogs but need to know how you can do it, this article is for you. This article will help you know how to optimize images perfectly and take your blogs to the first page against multiple keywords.
How to Optimize Images for Blogs?
Image optimization is entirely different from textual content optimization. It is a much longer process, but once you go through it, you can easily do it after that. Here are some tips for image optimization. and you can also explore how many 3s in the image.
Select the Right Image Format
The image optimization process doesn’t start after uploading images to your blog. Instead, it starts when you choose or design the image for your blogs. At that time, you need to select the image format to present your pictures in the best possible way without putting a burden on servers.
As you may already know, most devices don’t support a few image formats, so you must not use them and research before choosing the image format for your website images.
That’s how you can easily and effectively communicate your message to everyone and improve the visual appeal of your website.
There are four different image formats that you can use to upload pictures on your blogs. Those formats are;
- PNG
- JPG
- WebP
- GIF
All these formats are suitable for blogs as they support almost all devices.
However, they are built for different purposes. It can help if you analyze your needs and select the format that perfectly gratifies them.
Compress Large-Sized Images
In most cases, image optimization requires image compression. The high-quality pictures we design for blogs or capture with our cameras usually have a larger size that can negatively impact the blog.
For instance, uploading large-sized images can reduce loading speed, enhance loading time, increase bounce rate, and ruin the user experience. As a blogger, you cannot afford all these things.
So, what’s the solution? It’s image compression.
If you have larger photos, you must compress image sizes using an advanced image compressor, providing a lossless image compression facility. That’s how you can compress and optimize images without sacrificing quality.
When the image quality is intact even after image compression, you don’t need to worry about anything, as the visitors will see what you show.
Check out the Dimensions
You should also check the image dimensions to provide a great user experience and perfectly optimize images. The images must not overlap the text or other elements.
Otherwise, they will ruin the user experience, and no one will stay on your blog long.
So, before uploading pictures, check out the dimensions for each page. Also, after that, resize your pictures accordingly. When you resize your pictures, you ensure the images don’t disturb other elements and make your blog look good.
Additionally, you should make images responsive to all devices. Around half of internet users browse the internet on their mobile phones. To provide a great user experience to mobile users, you have to make the images responsive and choose the dimensions according to their device’s needs.
Optimize Alt Attributes
Although many bloggers undermine the value of alt attributes, they are crucial for image optimization. Alt attributes are crucial for SEO perspectives. If you perfectly optimize the alt attributes of all images, you improve the overall SEO score of your blogs.
The search engines cannot see and understand the images and their content, so alt attributes help them learn about the content of the pictures. That’s why adding alt attributes is always crucial.
However, when you add alt attributes, use direct tags and add keywords. Moreover, keep them concise and informative at the same time. Use only a short alt tag exceeding 150 characters. Plus, define what the pictures are all about in those 150 characters.
Don’t use generic alt attributes like “picture of a person wearing a black coat.” Instead, name the person if they are a celebrity or influencer. That’s how you can tell search engines everything about the pictures. As a result, whenever people search for that specific information, the search engines show your blog to them.
Also see: Free Image Resizer Software for Windows
Use Clear Image Name
Giving a clear name to your images can help you improve your blog’s SEO score and increase organic traffic. Usually, most bloggers just upload the picture with the default names that don’t contribute to them. However, you must avoid repeating the mistake that most of your competitors make. Instead, do things correctly to compete and beat them in rankings.
So, never upload images with default names. Give them clear and elaborative names. This practice can help search engines understand the images. If they understand the images and their content, they can bless you with a good ranking.
However, while giving names to the images, you must know about the keywords people use to search for that type of content. When you add the keywords in image names, you can help your website get a much better ranking than expected.
Add Images to Sitemaps
And lastly, add all the images to sitemaps. Adding images to the sitemaps improves your chances of getting higher rankings on search engines. It helps search engine crawlers understand the website structure and the image locations. So, when search engines know about them, they show the relevant pages to users against their queries.
Always create an image sitemap and add all images to them to optimize images for blogs perfectly.
Also know: Optimize The Conversion Rate of Your Blogs
Conclusion
Yes, the image optimization process includes multiple things. However, if you learn to do it perfectly, it won’t take any time to optimize all images of your blogs and get the desired rankings and traffic.
